Great Insurance, Obviously.

GIO, the Government Insurance Office, lacked meaning to people. So we turned the red ‘I’ in its logo and wordmark into a literal safety mat for life’s everyday mishaps. Whether it’s a break in, a car parking disaster or a falling tree, the mat suddenly materialises to protect people and their property at exactly the right moment. We also gave new meaning to the acronym ‘GIO’ - Great Insurance, Obviously. The campaign was brought to life across TV, OOH and social, showing the iconic red mat turning up and saving the day.