#HOLDTIGHT - ANZ Bank.
Despite the progress that’s been made, the simple act of holding hands in public can still be problematic for LGBTIQ+ couples. So, to mark eleven years of support for the Sydney Gay and Lesbian Mardi Gras, ANZ Bank launched a fully integrated sponsorship campaign tackling this problem head on. #HOLDTIGHT sparked a global conversation about equality with the most basic gesture of affection.
The campaign went on to win multiple Cannes Lions including a coveted Film Lion and D&AD pencil.
Even in 2017, despite the progress that’s been made, the simple act of holding hands was still problematic for LGBTIQ+ couples.
So, to mark eleven years of support for the Sydney Gay and Lesbian Mardi Gras, ANZ Bank launched a fully integrated sponsorship campaign tackling this insight head on.
#HOLDTIGHT sparked a global conversation about equality with the most basic gesture of affection.
Even in 2017, despite the progress that’s been made, the simple act of holding hands was still problematic for LGBTIQ+ couples.
So, to mark eleven years of support for the Sydney Gay and Lesbian Mardi Gras, ANZ Bank launched a fully integrated sponsorship campaign tackling this insight head on.
#HOLDTIGHT sparked a global conversation about equality with the most basic gesture of affection.